Funniest thing I have read in a long time… From: Ooi Sent: Thursday, July 01, 2010 10:33 AM To: Subject: FW: FW: Why never to ask favours from the designers (or Communications Manager!!!) Shannon (the secretary) has lost her cat and has asked David (the graphic designer) to help with a lost poster. This is [...]

Hyphens The shortest dash; should only be used between words or to break syllables at the end of a line of type. Discretionary Hyphens Becomes invisible unless needed. A discretionary hyphen is manually inserted where you want a word to break if and when that word appears at the end of a line. If the [...]

In design, balance is best understood when compared to the physical world. Think of a physical object, such as a glass of water. When the glass is tipped or off balance, it falls over and spills.

A print design project communicates a message, but that message will go unnoticed unless your marketing project has the visual impact to get a reader’s attention.