Custom Logo Design
There is an obvious reason to have a business logo…
… to distinguish your products or services from your competitor’s.
An underlying reason is to associate your symbol or mark with a concept.
With a custom logo design you are creating a business identity. A company logo should visually communicate your unique message. The concept communicated can be straight forward or something that requires some intuition on the part of the viewer. As long as the design concept has the visual appeal to earn a second or third “glance”, an abstract or conceptual approach can be used.
The concept of “Less is More” definitely applies to a Logo Design. A simple, uncluttered look will be more appealing to the viewer.
A logo needs to be proportioned so that it remains legible when enlarged for a billboard or reduced to fit onto your business card.
A logo should transfer easily to black and white (for use in print advertising, fax cover sheets, embossing, etc.)
What to expect from your Logo Designer:
- A design concept that you and your customers can identify with. Your business logo design should appeal to the general audience that you are targeting
- Your logo designer should take time to learn about your business and your marketing objectives.
- An effective business logo will generate a "look and feel" that you want customers to understand and respond to.